Rebranding Survey Results

Based on a comprehensive survey of 899 respondents, the Williamsburg Residences brand demonstrates significantly stronger market appeal compared to the previous Williamsburg Suites branding.

Overall Brand Perception

68% of respondents consider Williamsburg Residences a premium brand that is more attractive than Williamsburg Suites.

Key Brand Attributes

• More Cozy: 69% of respondents view Williamsburg Residences as providing a warmer, cozier and more friendly experience.
• Better Overall Value Proposition: 68% believe Williamsburg Residences offers superior value.
• More Family Friendly: 65% perceive the brand as more welcoming to families.
• More Friendly Towards Long-Term Guests: 62% see Williamsburg Residences as better suited for extended stays.
• More Friendly Towards Pets: 55% view the brand as more accommodating to pet owners.

Survey Impact

These results explain the rationale for the rebranding strategy and confirm that Williamsburg Residences successfully communicates a premium, guest-focused positioning that resonates with our target market across multiple key dimensions of the hospitality experience.

It is therefore anticipated that the rebranding will result in a better guest experience and higher profitability for Williamsburg Residences thus yielding a win-win outcome.